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Home / Can You Use a Qr Code Over and Over Again

Can You Use a Qr Code Over and Over Again

Key Points:

  • A QR code stands for Quick Response code and is a scannable 2D matrix barcode that triggers specific deportment such as website visits, social media profiles, digital payments, app downloads, among others to evangelize continued experiences.
  • Juniper Research predicts that over 5.3 million QR code coupons will be redeemed by 2023, and over 1 billion smartphones will admission QR codes by the same year
  • Millennials account for 45% of QR code users, according to Web Index

For years QR codes take been hotly debated in the marketing manufacture. Are they dead? Do they work? What's their purpose? And at present, are they making a comeback? The short respond is yes!

But how can eCommerce merchants take reward of QR codes to grow their business? In this article, we help you lot decipher what QR codes are, why they are becoming popular once once more, and how yous can strategically utilize them in 2022.

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Table of Contents

01 What is a QR Code?

02 Why Are They Popular in 2022

03 Important QR Code Statistics

04 viii Great Examples of QR Lawmaking Usage

05 How to Strategically Use Them in 2022

06 The Downfall of QR Codes: Are They Dead in 2022?

07 Should Y'all Start Using QR Codes?

What is a QR Code?

Permit'due south kick this off past answering the big question: what is a QR lawmaking? A QR code stands for Quick Response code. It is a scannable 2D matrix barcode that triggers specific deportment such as website visits, social media profiles, digital payments, app downloads, among others to evangelize connected experiences.

Simply how does a QR code piece of work? It works in a pretty simple way. You lot but need to marshal your phone's camera with the scannable 2nd matrix barcode. After that, a specific action like a website visitor will be triggered, and you lot will exist directed to the specific spider web page without the need to type a matter.

In 2011 and 2012 when smartphones were beginning gaining traction, you lot would run into QR codes everywhere, but their usage didn't really have off for some reason. Some of the mutual ones include:

  • Usage difficulties: Back then, their usage was riddled with issues, especially for marketers. As a consequence, people didn't empathize how to use a QR code. They would prompt an action that didn't bulldoze whatsoever value or send a user to an irrelevant web page. Such confusion contributed largely to their downfall.
  • Slow internet speed: Tiresome smartphone internet speeds made their usage even more difficult and prevented their successful execution.
  • Demand for a third-party app: The iPhone, the popular smartphone of the time, didn't support QR lawmaking scanning. Users were required to download a third-party app from the play store to scan them. This was a huge barrier to entry for many people.
  • The iPhone took over as the popular smartphone: As nosotros have mentioned, the iPhone didn't back up QR lawmaking scanning. But it continued to dominate the market place every bit the top smartphone. This fabricated brands stop seeing the potential in QR codes.
  • Other tech innovations: Other innovations such equally near-field communication(NFC) and Bluetooth took over, dampening the usage of QR codes.

Related mail service: Guide to Digital Wallets

Recently, QR codes have started emerging one time again. Their improvement is fifty-fifty somehow unnoticed because they now fit seamlessly with our day-to-twenty-four hours interactions such that no one thinks of them as being out of identify every bit they were in 2011.

That said, there are several reasons why QR codes are making a comeback and gaining popularity in 2022. Let united states of america go up shut with the top ones.

  • COVID-xix: The coronavirus illness has forced brands to figure out how to apply QR codes. From shipping companies to restaurants and physical stores, there is a need to remain equally contactless as possible in the post-covid world. This has fabricated QR codes shine.
  • The technology has fabricated QR codes easier to utilise: Our devices have become smarter! Both Apple and Android smartphones are arranged with cameras and impeccable net speeds making them deed as instant QR scanners. Today, many consumers ain smartphones that can scan and execute QR codes seamlessly without the need to download a third-party app.
  • eCommerce and tech giants are leading the QR lawmaking comeback: eCommerce and tech giants in the Usa and China are leading the pack in helping others realize QR lawmaking's huge potential. Call up of Amazon'due south SmileCode, SnapChat's Snapcode, and Alibaba'southward Alipay Code.
  • Refinement in design: Some tech companies are refining the QR code system by creating their ain branded alternatives to utilise in-app. This movement from the unloved, maze-like foursquare matrix design is contributing to the popularity of QR codes in 2022. Instagram's Nametags and Spotify Codes are adept trendsetters in this category.
  • Affordability: QR codes have go a highly affordable solution for businesses, organizations, and brands that wish to transform their print communications into a more connected digital experience. Today, it is possible to access a complimentary or cheap QR code generator software, and impress customized QR codes on virtually anything without breaking the banking concern.
  • Versatility: As we have mentioned higher up, QR codes can be printed on well-nigh anything. Businesses can transform their door drib, catalog, carte du jour, brochure, letter, profile, and statement into QR codes. These can so be used to trigger a variety of activations such as linking visitors to product pages, a coupon, company app, video content, web pages, interactive games & quizzes, amidst others.

Important QR Lawmaking Statistics

As y'all tin meet, many brands are increasingly realizing the potential in QR codes and are using them to their advantage to ability their businesses.

If y'all are not all the same convinced that QR codes might become the adjacent big thing when it comes to connecting the real earth and the digital one, here are some stats that may make you change your mind and start A/B testing them in your eCommerce store.

  • Juniper Research predicts that over 5.3 million QR lawmaking coupons will be redeemed by 2023, and over 1 billion smartphones will access QR codes past the same twelvemonth.
  • Co-ordinate to the Global Web Index, the number of people in Europe and the United states of america who scanned a QR code in 2015 through 2018 has doubled.
  • Millennials business relationship for 45% of QR lawmaking users, according to Spider web Index
  • Co-ordinate to Adobe, 26% of people in the U.k. have used their mobile devices to scan a QR lawmaking.
  • 15-24-year-olds are amid the acme QR code scanners. According to IPA TouchPoints 2019 survey, 1 in 3 take scanned a QR lawmaking with a mobile phone or used an app like Blippar to acquire more information virtually a production or service.

8 Smashing Examples of QR Code Usage

QR codes are being used in many means in 2022. From sending people to product pages to tracking down coronavirus contacts in China, there is no shortage of ways through which governments and brands are using QR codes.

Here are corking examples of QR code usage:

  • Fight coronavirus: Mainland china is leading the pack with the utilise of QR codes in fighting COVID-19. Equally role of the track and trace plan, the government has partnered with Alibaba, WebChat & Tencent to closely monitor people'south movements. A colored QR code relating to ane's health status is assigned via a smartphone with information about their ability to leave home, go to work, admission public places, and use public transport, amidst others.
  • Picture show, concert, or plane tickets: QR codes have brought a lot of conveniences to buy a movie, concert, or plane tickets. Instead of having to print out your documents, a QR code is sent to your phone.
  • SnapCodes: You lot can instantly add together a friend on Snapchat by just scanning their user profile image on the App's photographic camera.
  • Amazon's SmileCode: You tin use the SmileCode to straight customers to your product pages on your Amazon shop.
  • Alibaba's Alipay Code: Alipay lawmaking is widely used in cathay to power digital payments.
  • Instagram's Nametags: They direct users to a specific profile.
  • WhatsApp: A new characteristic in the app volition allow users to add together contacts by scanning a unique QR lawmaking.
  • Hotels: Instead of menus in hotels, eateries, and restaurants, all y'all need is but to scan a QR code to bring upwards the menu on your phone.
  • Museums: There are no leaflets in museums anymore. All you lot demand is to hover your smartphone'southward camera over a QR lawmaking in every room to mind or read about the history.

How to Strategically Use Them in 2022

QR codes are making a improvement in the marketing earth also. This has opened up possibilities for businesses to feature QR codes in their marketing campaigns.

Due to their dynamic nature, eCommerce retailers and marketers tin strategically contain them into their advertizement creative to drive users downward the sales funnel and fulfill a variety of objectives.

Here is how yous can strategically use QR codes in your eCommerce shop:

  • Link to a product page, landing folio, or website
  • Directly user to your social media contour or youtube aqueduct
  • Direct users to view your business organisation location on Google maps
  • Send special messages or offers to your customers
  • Send text or email messages
  • Drive brand awareness and engagement
  • Track the functioning of your campaigns on the become
  • Heave sales and drive registrations
  • Providing a seamless online/offline customer experience

The Downfall of QR Codes: Are They Expressionless in 2022?

Although there are several reasons that led to the downfall of QR codes in 2011, they have made a improvement in 2022, and they are alive and well.

Office of the reason they never took off dorsum then is that the engineering wasn't ready to support their use. Users needed to download a 3rd-political party app to scan QR codes, and had to conduct the inconvenience of irksome internet speeds to execute them on their phones.

In 2022, our smartphone cameras can scan and execute QR codes without the need to download any tertiary-party apps. Add together that to the demand to remain every bit contactless equally possible due to the covid-19 pandemic, and yous volition meet why QR codes are having a moment in 2022! Businesses and consumers alike are beginning to realize their convenience and potential.

Should You Start Using QR Codes?

There is no doubt that QR codes are making a repose comeback in the digital advertising scene. Stats show that their usage is only going to increase going forrard. Therefore, eCommerce retailers and marketers need to keep an eye on this unfolding trend and figure out how to employ QR codes in their business.

Without a doubt, QR codes can be a helpful tool to assist you better engage with your audience, enhance customer experience, boost sales, and drive value in your business. Why not go ahead and integrate them into your ad campaigns!

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